PR Newswire
03 Aug 2022, 15:02 GMT+10
QINGDAO, China, Aug. 3, 2022 /PRNewswire/ -- As one of the most awaited games of 2022, UEFA Women's EURO 2022 ended with England crowned, witnessed by a record 87192 attendance. As a proud partner of the tournament, through years of sports marketing and technological innovation, Hisense has achieved champion position in brand awareness and product sales, successfully laying a solid groundwork for Hisense's global expansion and reputation.
Remember The Name: How Hisense won new fans at UEFA Women's EURO 2022
As a global partner of the tournament, to increase awareness and promote women's football, Hisense has enhanced consumer excitement and interest in women's football through various marketing campaigns.
One of the campaign featured quizzes, daily highlights, and competitions on social media, also encouraged fans to upload videos of their football talents for a chance to win a Hisense 4K U7 TV, and some lucky fans won tickets to the tournament final at Wembley. The campaign reached over 6 million people, with more than 400,000 engagements and over 1 million video views.
To support women's football at grassroots level, Hisense offered cashback donations through #RememberTheName campaign. Consumers who purchased during the campaign could donate their cashback to Women in Sport, and Hisense matched their donations.
Hisense Stuns on the Football Pitch, Enhanced Enterprise's Reputation and Market Performance
Leveraging the tournament's recognition and marketing strategies, Hisense has successfully showcased its technology and strengths to worldwide consumers and established deeper partnerships with business partners.
Since Hisense started its sports marketing efforts, it has received much praise and support worldwide. For example, European consumers' demand for Hisense's different products has greatly increased; hence, Hisense recently established a new R&D center in Velenje and invested over 50 million to better deliver high-quality products to consumers; European brands such as Darty and Boulanger, leading home appliance and electronic retailers, have become Hisense's primary business partners. With various business achievements, in the first half of 2022, sales revenue of Hisense International Co., Ltd. increased 5% YOY, successfully making brilliant results for Hisense's international business expansions.
Along with the consolidation of brand strength and global market expansion, sports marketing is an essential strategy for Hisense to achieve remarkable business growth globally. Through comprehensive capabilities, innovative products, and branding strategies, Hisense is now maintaining a competitive advantage within the global market.
SOURCE Hisense
Get a daily dose of Sydney Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Sydney Sun.
More InformationNEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...
NEW YORK, New York - Monday's trading session saw mixed performances across U.S. and global markets, with several major indices posting...
WASHINGTON, D.C.: The U.S. government has granted GE Aerospace permission to resume jet engine shipments to China's COMAC, a person...
DUBAI, U.A.E.: Saudi Aramco is exploring asset sales as part of a broader push to unlock capital, with gas-fired power plants among...
MILAN, Italy: Italian regulators have flagged four non-EU countries—including Russia—as carrying systemic financial risk for domestic...
CULVER CITY, California: TikTok is preparing to roll out a separate version of its app for U.S. users, as efforts to secure a sale...
WASHINGTON, D.C.: President Donald Trump claimed he was unaware that the term shylock is regarded as antisemitic when he used it in...
PARIS, France: A strike by French air traffic controllers demanding improved working conditions caused significant disruptions during...
OMAHA, Nebraska: With Congress considering cuts totaling around US$1 trillion to Medicaid over the next decade, concerns are rising...
ROME, Italy: Quick thinking by emergency responders helped prevent greater devastation after a gas station explosion in southeastern...
WASHINGTON, D.C.: President Donald Trump is drawing praise from his core supporters after halting key arms shipments to Ukraine, a...