PR Newswire
09 Jul 2025, 07:30 GMT+10
![]() |
SINGAPORE, July 9, 2025 /PRNewswire/ -- Vorwerk, the number one direct sales company in Europe and the world's leading direct seller of premium household appliances, today announced the grand opening of its first Thermomix flagship experiential store in Singapore. Last year, the international family enterprise from Wuppertal (Germany)shared its decision to set up its own subsidiary in Singapore and Malaysia and therefore investing in these two important Asian markets. Coinciding with the store's opening, Vorwerk also introduced the new Thermomix TM7, the very unique and extremely versatile kitchen appliance - available now.
Strategically located at the newly-refurbished The Cathay, the state-of-the-art flagship experiential store marks a significant milestone in addressing the surging demand for Thermomix across Singapore and the Asia-Pacific (APAC) region. There, anyone interested in the new Thermomix TM7, manufactured in Europe and already enjoyed by numerous fans around the world, can get it for a price of S$2,980 - additionally to the possibility, to buy it through an advisor.
Singapore, a dynamic culinary and innovation hub, serves as the ideal launchpad for Vorwerk's direct presence in the Lion City and regional expansion across APAC. With a growing appetite for smart, sustainable and versatile kitchen solutions, the region has seen unprecedented demand for Thermomix all-in-one cooking innovations. The new experiential store underscores Singapore's role as a strategic market for Thermomix, offering an immersive platform to engage with customers, showcase cutting-edge technology, and foster a vibrant community of culinary enthusiasts.
"We're really excited to start a new chapter in Singapore and Malaysia - and to open up completely new possibilities for Thermomix enthusiasts in this region," says Isabel Padinha, Senior Vice President Sales, who is in Singapore for this special occasion.
Spanning nearly 5,000 square feet, Singapore's Thermomix Vorwerk flagship store offers unique and bespoke experiences for home chefs and discerning epicures alike. The flagship store features live cooking demonstrations led by in-house experts, customised special-themed cooking workshops, and exclusive culinary masterclasses with guest chefs.
Introducing the Thermomix TM7: The world's smartest kitchen-like never before
The Thermomix Vorwerk flagship store opening celebrates the highly anticipated launch of the Thermomix TM7 in Singapore, a groundbreaking evolution of Vorwerk's iconic kitchen appliance.
Sporting a sophisticated, minimalist, all-black finish, the Thermomix TM7 redefines culinary possibilities with its compact design and smart ecosystem. Featuring a 10-inch multi-touch display, a quiet yet powerful motor, and an insulated mixing bowl, the Thermomix TM7 replaces over 30 kitchen appliances, saving time, space and costs.
At the heart of the Thermomix TM7 is its revolutionary enhanced guided cooking that is seamlessly powered by Cookidoo, a dynamic digital ecosystem that offers access to over 100,000 recipes to suit every taste bud. The Thermomix TM7 intuitively guides users through every step of each recipe with its smart, built-in functions that automate food preparation tasks and cooking by adjusting time, temperature, speed, and more. With innovations like future AI-driven updates, including voice control, the Thermomix TM7 is poised to set new benchmarks for modern, intuitive cooking in every kitchen.
"The opening of our first flagship experiential store in Singapore, alongside the launch of the revolutionary Thermomix TM7, marks a transformative moment for Vorwerk in the APAC region," said Christine Wong, General Manager for Singapore and Malaysia, Vorwerk. "Singapore's cosmopolitan culture and passion for innovation make it the perfect stage to showcase the Thermomix TM7's unparalleled capabilities and inspire a new generation of home cooks. The flagship store serves as a pulsating nexus where creativity, technology and community converge, creating an invaluable platform for us to validate and reinforce our commitment to transforming home cooking."
About Vorwerk
Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix ecosystem with Cookidoo recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company's sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in more than 61 countries. http://vorwerk.com.sg/
Get a daily dose of Sydney Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Sydney Sun.
More InformationNEW YORK, New York - U.S. and global markets showed a mixed performance in Tuesday's trading session, with some indices edging higher...
PARIS, France: French military and intelligence officials have accused China of orchestrating a covert campaign to damage the reputation...
NEW DELHI, India: Birkenstock is stepping up its efforts to protect its iconic sandals in India, as local legal representatives conducted...
HONG KONG: China has fired back at the European Union in an escalating trade dispute by imposing new restrictions on medical device...
NEW YORK, New York - Monday's trading session saw mixed performances across U.S. and global markets, with several major indices posting...
WASHINGTON, D.C.: The U.S. government has granted GE Aerospace permission to resume jet engine shipments to China's COMAC, a person...
ZAGREB, Croatia: A massive concert by popular Croatian singer Marko Perković, known by his stage name Thompson, has drawn widespread...
WASHINGTON, D.C.: Elon Musk's entry into the political arena is drawing pushback from top U.S. officials and investors, as his decision...
CULVER CITY, California: TikTok is preparing to roll out a separate version of its app for U.S. users, as efforts to secure a sale...
WASHINGTON, D.C.: President Donald Trump claimed he was unaware that the term shylock is regarded as antisemitic when he used it in...
PARIS, France: A strike by French air traffic controllers demanding improved working conditions caused significant disruptions during...
OMAHA, Nebraska: With Congress considering cuts totaling around US$1 trillion to Medicaid over the next decade, concerns are rising...